When you accepted insurance, your website's job was easy: be findable, look professional, list your basics. The insurance panel did the heavy lifting — sending you a steady drip of clients whose biggest filter was "are you in-network?" When you drop the panels, that drip stops. Overnight. Now your website isn't supporting your client flow. It is your client flow. Every booked session has to be earned by what's on the screen. And here's the catch: most therapist websites were